Recruiters in Asia-Pacific are expected to achieve aggressivegrowth in 2012
despite global uncertainty and the threat of theEuropean crisis, according to
Web-based recruitment softwaredeveloper, Bullhorn. In its 2012 Staffing and
Recruiting Trend Report, it highlightedthat 93 per cent of the recruiters expect
more revenue in 2012,with specialist firms best placed to achieve growth in
skills-shortmarkets.
The report surveyed over 548 recruitment firms worldwide
including 85 within Asia-Pacific. In booming sectors, such as mining and IT, a
niche understandingof the market is driving success for recruiters. It is
alsoproviding an opportunity for a new generation of recruiters;
withprofessionals from industries such as mining, IT and law crossingover into
recruitment busbar bending machine,
Bullhorn Asia-Pacific sales director, BenFuller, said. According to Fuller, one
of the biggest drivers for this businessgrowth is recruitment technology and
social media hydraulic busbar
bending. However, recruitment firms in Asia-Pacific lag behind their
NorthAmerican counterparts when it comes to sourcing candidates throughsocial
media. The survey showed 77 per cent of Asia-Pacific firmssuccessfully placed
candidates sourced via LinkedIn, 15 per centvia Facebook and nine per cent via
Twitter. In comparison, 87 percent of North American recruiters placed
candidates sourced viaLinkedIn, 17 per cent via Facebook and 11 per cent via
Twitter. Italso reported that some Asia-Pacific recruiters are still unsure
ofthe value of social media.
38 per cent rate its effectiveness insourcing
candidates as neutral and 33 per cent said its mostchallenging aspect is that it
cannot be measured. The point of social media is that it is a two-way
conversation.Clever recruiters are using social media platforms
strategically;engaging with candidates and developing relationships,
Fullerstated. He also added that many recruiters are now using social media
tosource candidates; However, he claimed that they should effectivemake use of
social media platforms rather than simply usingLinkedIn as a resume database.
Other statistics from the survey include: 79 per cent of respondents said the
top reported benefit of socialrecruiting is finding passive candidates Other
strategies to source new business are joining professionalgroups (57 per cent)
and maintaining an online presence (39 percent) 38 per cent of firms agree that
social networking is a criticalclient acquisition channel Social media also has
a positive impact on business, with 60 percent citing the building of brand
awareness as a significantbenefit The inability to measure results and
effectiveness is the mostdifficult aspect of social media, according to 33 per
cent ofagencies, followed by the time it takes to use it, 26 per cent
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